At the moment the catch word
"interactivity" is common talk. Most often it is mentioned in
connection with a revolution in television. Techno-prophets anticipate more
than 200 TV channels for the near future in each home. Thus, viewers will not
only be able to choose from an almost unlimited offer, they will also be able
to determine the course and outcome of individual programs.
Proponents of these
new opportunities are already praising interactivity as a means to change the
passive reception of the viewer into an active one. Thus, it seems as if
Bertolt Brecht's Radio Theory [3], which he developed in the late twenties, is
now to become reality. Brecht envisioned the transformation of broadcasting
from a distribution machine into a communication device that offers listeners
the opportunity to help create its content.
And actually this development has
been actively persued for years by groups such as the Ponton Media Art Lab, by
persons such as Myron Krueger, and by the communication structure of the internet.